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Item:283261829273This is Marketing: You Can't Be Seen Until You Learn To SeeProduct Details:Author: Seth Godin Publisher: Portfolio Penguin ISBN13: 9780241370148 Format: Paperback / softback Pages: 288 Condition: Brand New Description: #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way. - The Financial Times About UsA Great Read is an independent, family owned bookseller based in Westbury, Wiltshire - and we love books as much as you do! Established in 2007, we've delivered to over a million satisfied customers. We’re a tight-knit team who care about providing the very best service possible. We have thousands of titles available - the latest and best books, delivered promptly, direct to you. Delivery UK: Usually in 2-6 Days Delivery is via Royal Mail. Heavier items will be sent with Hermes or Yodel. USA: Usually in 5-10 Days Delivery is via the USPS. Heavier items will be sent tracked. EU: Usually in 7-21 Days Delivery is via domestic postal service. Heavier items will be sent with various couriers. Australia: Usually in 7-21 Days Delivery is via Australia Post. Heavier items will be sent tracked. Great Prices99.9% +FeedbackFree UK DeliveryWide Range of BooksCondition:New
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This is Marketing: You Can't Be Seen Until You Learn To See | Seth Godin