This Is Marketing: You Cant Be Seen Until You Learn to See

EUR 23,01 Buy It Now 15d 4h, 30-Day Returns, Pay with PayPal and you're fully protected.

Seller: ergodebooks-int (844) 97.5%, Location: Richmond, Ships to: GB, Item: 303063037348 #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. Great marketers dont use consumers to solve their companys problem; they use marketing to solve other peoples problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy funnels. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who its for, but who its not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. Condition: New, Dimensions (LxWxH) - Cms: 7.3X1X5.3, Format: Hardcover, ISBN-10: 0525540830, Net Quantity/Number of Units: 1, Author: Seth Godin, Publication Year: 13-11-2018, ISBN-13: 9780525540830, Edition Description: Na, Country of Origin: USA, United States, Manufacturer/Packer/Importer Details: ERGODE, Date of Packing, Import or Both: Does Not Apply, Publisher: Portfolio, SKUASIN: 0525540830, Publication Date: 13-11-2018, Maximum Retail Price: Does Not Apply, Language: English

PicClick Insights PicClick Exclusive
  •  Popularity - 59 views, 0.2 views per day, 379 days on eBay. High amount of views. 0 sold, 1 available.
  •  Price -
  •  Seller - 844+ items sold. 2.5% negative feedback. Good seller with good positive feedback and good amount of ratings.
Similar Items