Principles & Practice of Marketing by David Jobber

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Seller: snappy22red (345) 100%, Location: Chester, Ships to: GB & many other countries, Item: 233237361816 Principles & Practice of Marketing by David Jobber Condition is Good. Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation. 100% of the sale proceeds is being donated to Autism Together, a charity that support people with Autism, including my daughter. I have finished my MSc Information Systems (Distinction) and subsequent Doctorate in Business Administration, so I'm happy to pass my library of books onto anyone who can use of them during their studies. Please see my other items. I will combine postage if you buy more than one and refund the difference. If you prefer, you can collect in person. Cash on collection is ok too. Otherwise please pay by Paypal. Condition: Good, Product Type: Textbook, Format: Paperback, Subject: Management Techniques, Subject 2: Marketing, Language: Khmer

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