Movado Concord La Scala Ref.: 14.C5.1891.0 Quartz Chronograph Men's Watch

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Seller: apostolos72 ✉️ (1,319) 100%, Location: Athens, Attiki, GR, Ships to: WORLDWIDE, Item: 266716820598 Movado Concord La Scala Ref.: 14.C5.1891.0 Quartz Chronograph Men's Watch.

With its exquisite design and magnificent dial's patina  this " La Scala" model wristwatch  made by Movado Concord  will pique your interest!

Concord Watch Company 

Concord Watch Company is a Swiss  luxury goods  company that is part of the  Movado  group, which produces and distributes Movado,  Ebel ,  Coach , and  Hugo Boss -branded watches. Founded in 1908, Concord was purchased in 1970 by the North American Watch Company, which also distributed the  Piaget  and  Corum  lines of watches. From the late 1970’s to the late 1980’s, Concord produced luxury quartz watches. Flagship quartz models such as the Concord Centurion and Concord Delirium ranged from $2,000 to $20,000, surpassing the price of base automatic  Rolex ,  Cartier  and  Omega  wristwatches. By the 1990’s, Concord watches fell out of style and grew obsolete amidst the rebranding of the company. While the brand still exists today, it never regained its market position nor visibility that it once had.

History

Founded in 1908 in  Biel , Switzerland, the brand was created to design watches with the American market in mind. Concord has made several innovations in its history, such as being one of the first “private label” luxury watches to incorporate precious metals and gems in its watches. It was also the first company to make a wristwatch made of coins.

In 1915, Concord started working with companies like  Van Cleef & Arpels ,  Tiffany & Co.  and  Cartier (jeweler)  on providing them with high quality watches made out of precious metals and gems. In 1942, President Truman gifted Concord watches to Stalin and Churchill during World War II peace talks, solidifying their position as a leading luxury watch.

In 1970, Concord was purchased by the North American Watch Company. While the company struggled initially, it transitioned into a luxury quartz watch company, and during the  quartz crisis  it attained a large market share despite other competitors like Rolex.  Throughout the 1980’s, Concord watches became some of the most recognizable watches on the American luxury watch market, seeing massive sales in luxury stores throughout the Americas. While the majority of Swiss watch makers were in financial trouble due to the quartz crisis Concord took advantage of the situation by producing some of the most expensive quartz watches on the market. By the early 1980s, the North American Watch Company had the largest advertising budget of any Swiss watch company, spending over $14 million annually to attract celebrity endorsements from  Jimmy Connors ,  Bjorn Borg ,  Joe Montana ,  Tom Landry  and  Martha Graham  in such expensive publications like the  New York Magazine ,  Texas Monthly ,  Architectural Digest ,  Town and Country  and  Business Week  while appearing on TV shows such as  Miami Vice ,  Charlie's Angels ,  The Love Boat ,  Dynasty  and  Hill Street Blues .

An example of an 18K Concord Centurion quartz watch. The advertised price in the New York Magazine in December 1982 was $7,950 USD.

In 1979, it had a major breakthrough with the invention of the Delirium Watch which was the thinnest watch ever made at the time at 1.98 mm thick. Subsequently, a Delirium 2 was released which was even thinner at 1.5 mm. Another notable watch was the Concord Centurion, an ultra-thin sports watch introduced in 1979 that bore a resemblance to the Piaget Polo, the latter billed as the most expensive mass-produced luxury watch.

By the 1990’s, Concord watches began to fade as the quartz crisis came to a close and the bold Concord look fell out of favor. In addition, the parent of Concord, the North American Watch Company sought to focus more on mid- to high-range watches suited to middle class Americans, as opposed to luxury watches for the select few. The company faced a setback when in 1996, the North American Watch Company rebranded as  Movado , a mid-range watch company that had been purchased in 1984 by the North American Watch Company. This robbed the company of their exclusive luxury watch branding. Further turmoil happened in 2004, when Movado purchased financially troubled luxury Swiss watchmaker  Ebel , causing Concord to be shunned in favor of their new acquisition.

In 2007, the company made a drastic change in its vision. It closed most of its existing dealerships, as sluggish sales and lack of a specific market created a huge grey market that hurt the company’s reputation. The launch of the C1 was highly touted and targeted the ever-popular luxury sport market. The style and pricing were designed to compete with watches such as  Panerai ,  Audemars Piguet  and  Hublot . With only a couple of hundred dealers worldwide, Concord was hoping for a grand relaunch into the Luxury sector. In 2008, watches ranged from between $3,500 to $30,000 in pricing.

In 2008, Concord created two new C1 pieces. The C1 Worldtimer and the C1 Gravity Tourbillion. The latter won the prestigious “Grand Prix d’Horlogerie de Geneve” as “Best design of the year 2008”. Whether this success will lead to ultimate success remains to be seen.

In 2009, Alex Grinberg was appointed as the worldwide CEO of Concord.  

Famous Models

Pre-1996

La Costa: Luxury Dress Watch. 18K Gold or 18 K Gold with Stainless Steel, Partly with Tiffany Dial. Competition in Style, Price, and Design with Cartier's Santos Watches

Centurion: Luxury Sportsawatch: 18K with Stainless Steel, 18K

Delirium: Ultrathin Quartz Dresswatch: Leather, 18K, Often with Diamonds

Mariner: Sports Activity Watch

1996–2007

La Scala: Luxury Contemporary watch

Saratoga: Luxury Sports watch

2007–Present

Mariner - Redesign of their iconic Mariner line from the 1980’s in classic or dive versions.

C Series (C1 & C2) – Oversize luxury sport watch. This is the basis of the entire new collection. All new models revolve around this base case design.  

ABOUT THIS CONCORD LA SCALA FOR SALE

A fantastic timepiece with wonderful dial patina designed with s ame-centered circles interrupted by the 3 chrono eyes.  The high-lights of this watch is the lugs and the big crown with the black  ball hemisphere.  The watch is in mint cosmetic condition and also keeps excellent time. All chrono hands are reset at 12 position and work fine. It is offered with its original box.

SPECS

-All Stainless  Steel Case

-Measurements: 37mm  excluding crown (X) 48mm lug to lug and 10mm thickness

-Weight: 79gr (including band)

-Sapphire  crystal

-Original Band

- Movement:  Swiss Quartz

SHIPPING

WORLDWIDE REGISTERED AND TRACKED POSTAGE ONLY.

 NO EXTRA CHARGES FOR BUYERS OUTSIDE EUROPEAN UNION.

CHECK MY FEEDBACK TO SEE THE COMMENTS OF MY CUSTOMERS! 

THANKS FOR WATCHING!

  • Condition: New with tags
  • Bezel Color: Silver
  • Closure: Fold-Over Push-Button Deployant
  • Max Wrist Size: Full size
  • Indices: 12-Hour Dial, Non-Numeric Hour Marks
  • Year Manufactured: 2005
  • Case Thickness: 10 mm
  • Band/Strap: Two-Piece Strap
  • Vintage: No
  • Serial Number: 1192450
  • Case Color: Silver
  • Department: Men
  • Caseback: Screwback
  • Unit Type: Unit
  • Lug Width: Specific Lugs Only For This Band Strap
  • Bezel Type: Fixed
  • Watch Shape: Round
  • Age Group: Adult
  • Style: Luxury
  • Features: 12-Hour Dial, Chronograph, Date Indicator, Sapphire Crystal, Seconds Hand, Small Second, Swiss Made, Swiss Movement, Water-Resistant
  • Case Size: 37mm excluding crown (X) 48mm lug to lug
  • Unit Quantity: 1
  • Case Material: Stainless Steel
  • Handmade: No
  • Movement: Quartz
  • Water Resistance: 30 m (3 ATM)
  • With Papers: No
  • Reference Number: 14.C5.1891.0
  • With Service Records: No
  • Brand: Concord
  • Type: Wristwatch
  • Band Color: Black
  • Customized: No
  • Band Material: Rubber
  • Dial Color: White
  • Model: Concord La Scala
  • With Original Box/Packaging: Yes
  • Case Finish: Polished
  • With Manual/Booklet: No
  • Country/Region of Manufacture: Switzerland
  • Display: Analog

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