2023 Sekonda ‘Men's Heritage’ day/date with Miyota GM02 Slim quartz movement

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Seller: past_times4u ✉️ (785) 100%, Location: Aylesbury, GB, Ships to: GB & many other countries, Item: 296189197378 2023 Sekonda ‘Men's Heritage’ day/date with Miyota GM02 Slim quartz movement.

2023 Sekonda ‘Men's Heritage’ [1947] with a Japanese quartz movement (Miyota GM02 Slim). This watch features a silver coloured alloy case with domed mineral crystal, housing a black sunray dial with a day/date display. It is fitted on its (barely worn) original fitment antique-look tan leather strap with quick release. The stainless steel caseback has SEKONDA embossed in the centre with STAINLESS STEEL BACK stamped above it around the circumference. Stamped below is WATER RESISTANT 30 METRES, BRITISH DESIGN, JAPANESE MVT, 1947, APT, ASSEMBLED IN CHINA. Water resistant to 30 metres. This particular watch is in excellent condition. It works perfectly and, as might be expected from a quartz watch, also keeps incredibly accurate time. The watch comes in all of the original packaging as supplied including simple instruction card. Photos 1-6 are are of the actual watch you will receive, photos 7-12 are stock images. Despite its name and hinted target market, both the size and style of this model actually make it perfectly suitable for either men or women.


Approximate dimensions of case: diameter 38mm (excluding crown), lug to lug 44mm, thickness 8mm (including crystal).

Battery types: 364, or SR621SW, AG1, SR60, LR60, SR621, LR621, LR620, RW320


The Heritage Collection as described by Sekonda:

“Sekonda’s men’s Heritage watches are inspired by a tour de force of Sekonda design from the archives. We are bringing back an oldie but a goldie. The domed glass on the dial encloses dial designs that range from classic to eccentric, and with a choice of mesh bracelets or leather straps, we really do have all bases covered. So whether you’re looking for a blast from the past, something vintage or just something a bit more outside the box of the usual men’s watch designs, you’ve hit the jackpot.”


About the watch brand:

In the early 1960s, the Soviet export market was experiencing unprecedented growth. International demand for timepieces was so strong that, by 1964, all major watch factories in the USSR had been reorganised and rebranded with an Anglicised name that better lent itself to international markets (prior brands were almost always written in Cyrillic).

In 1966, a further step was taken toward the internationalisation of Soviet watches. In that year, the Scientific Research Institute of the Soviet Watchmaking Industry (NIIChasProm) partnered with a British company, Sekonda, for the creation of a new line of Soviet watches to be manufactured in the USSR's watch factories and exported by them to be distributed in the U.K. under the brand name Sekonda. With extensive marketing campaigns and superb customer service Sekonda soon became a household name. Sekonda watches were originally produced at the First Moscow Watch Factory (Poljot) in Moscow and the Raketa Watch Factory in Leningrad (now Saint Petersburg). Many Soviet-era Sekonda watches exported to the West were actually just re-badged Poljot and Raketa watches, plus others. The factories that then went on to build Sekonda watches (generally relabelling their own brands) were:

* 1st Moscow Watch Factory (Poljot), formerly 1st State Watch Factory

* 2nd Moscow Watch Factory (Slava), formerly 2nd Watch Factory

* Chaika Watch Factory (Chaika), formerly Uglich Watch Factory

* Raketa Watch Factory (Raketa), formerly Petrodvorets Watch Factory

* Minsk Watch Factory (Luch)

* Molnija Watch Factory (Molnija), formerly Chelyabinsk Watch Factory

* Penza Watch Factory (Zaria)

* Vostok (Восток) Watch Factory (Vostok), formerly Chistopol Watch Factory

* Maslennikov Watch Factory (ZIM)

* Integral Electronics Factory, Minsk (Elektronika)

Like all Soviet watches, Sekondas were well-designed, durable, and reliable, with fully-jewelled lever movements, but their primary feature was their low price, costing just a fraction of similarly designed timepieces from Switzerland. This venture proved enormously successful and, by 1988, Sekonda was the bestselling watch brand in the U.K.

In 1993, shortly after the fall of the Soviet Union, Sekonda severed all ties with the Russian watch industry and the brand became a wholly British wristwatch manufacturer. The Sekonda range was relaunched with new products being sourced from the Far East featuring the latest Japanese mechanical and quartz movements. This change of manufacturing location also allowed Sekonda to introduce more fashionable styles. Since then, Sekonda has marketed primarily fashion watches and, based at Leicester in England, it is still a top selling watch brand in the U.K.

In their own words, “Sekonda was founded in 1966, originally only selling a small collection of Russian mechanical watches, and soon became a household name. Throughout the 1960s the Sekonda brand grew, moving its offices to a larger site in Leicester which is where the brand is still based today. In the late 1970s, the world embraced new electronic technology and Sekonda switched from producing mechanical watches in Russia to quartz battery models made in Asia. Sekonda introduced more styles to their lines, influenced by the fashion market providing stylish watches at great value. In 1988, Sekonda became the UK's bestselling watch brand and held this title for 31 consecutive years. Sekonda's main goal is to provide great watches at affordable prices whilst still being on the pulse of British design and fashion. In 2021, Sekonda is focusing on this goal and stripping away the nonsense. No time for over the top advertising, watch features you'll never use or trying to convince you that a Sekonda watch will give you the lifestyle of the celebs. We are honest and confident in our watches; you want a reliable, simply great watch and that is what Sekonda delivers.”

Today, Sekonda is one of the main brands of Time Products (UK) Ltd, comprising Accurist (a classic British watch brand since 1946), Limit (established in 1912 and purchased by Time Products in 1963), and Sekonda (launched in 1966).


About the movement:

Miyota is a brand of mechanical and quartz watch movements manufactured by Citizen Watch Manufacturing Co., Ltd. (CWMJ), a subsidiary of Citizen Watch.

In 1959 Miyota Precision Co., Ltd. was established in the town of Miyota, Nagano Prefecture, Japan as an assembly factory for wristwatches. The company renamed Miyota Co., Ltd. in 1991 and Citizen Miyota Co., Ltd. in 2005 and was merged with Citizen Finetech Co., Ltd. to form Citizen Finetech Miyota Co., Ltd. in 2008 and merged with Citizen Seimitsu Co., Ltd. to form Citizen Finedevice Co., Ltd. in 2015. The company produces watch parts such as crystal oscillators and bearing jewels, but its watch movement manufacturing business has been transferred to Citizen Watch Manufacturing Co., Ltd.

In 2016 a large movement assembly factory (CWMJ Miyota Saku Factory) in Saku, Nagano Prefecture was opened. Most watch brands do not make their own movements in-house, but rather use standard watch movements manufactured by specialised companies like Miyota and ETA SA.

Miyota’s GM02 Slim movement is a slim three hand movement, ideal for designs with a thin profile. Featuring a day/date at the 3 o'clock position it is affordable, practical and efficient.


GM02 movement instructions:

SETTING THE TIME

1. Pull the crown out to the 2nd position.

2. Turn the crown to set hour and minute hands.

3. When the crown is pushed back to the normal position,

second hand begins to run.

SETTING THE DATE

1. Pull the crown out to the 1st position.

2. Turn the crown counter-clockwise to set the date.

* If the date is set between the hours of around 9:00 PM and 1:00 AM, the date may not change on the following day.

3. After the date has been set, push the crown back to the normal position.

SETTING THE DATE OF THE WEEK

1. Pull the crown out to the 1st position.

2. Turn the crown clockwise to set the day of the week.

* If the date is set between the hours of around 9:00 PM and 1:00 AM, the day of the week may not change the following day.

3. After the day of the week has been set, push the crown back to the normal position.

NOTE: Days of the week can be set in English or Spanish. Once set the watch will automatically indicate the day in the chosen language.

  • Condition: Used
  • Strap Material: Leather
  • Closure: Buckle
  • Strap Colour: Tan
  • Number of Jewels: 0 Jewels
  • Indices: Baton Indexes
  • Dial Colour: Black
  • Year Manufactured: 2023
  • Customised: No
  • Band/Strap: Two-Piece Strap
  • Vintage: No
  • Case Thickness: 8 mm
  • Department: Men, Women, Unisex Adults
  • Case Colour: Silver
  • Caseback: Snap
  • Lug Width: 18 mm
  • Watch Shape: Round
  • Style: Classic
  • Features: 12-Hour Dial, Mineral Crystal, Push/Pull Crown, Water-Resistant, Day/Date, Seconds Hand
  • Case Size: 38 mm
  • Case Material: Alloy
  • Caliber & Type: Miyota GM02 Slim quartz
  • Movement: Quartz
  • Water Resistance: 30 m (3 ATM)
  • With Papers: No
  • Brand: Sekonda
  • Type: Wristwatch
  • Model: ‘Men's Heritage’ [1947]
  • With Original Box/Packaging: Yes
  • Case Finish: Polished
  • With Manual/Booklet: Yes
  • Country/Region of Manufacture: China
  • Display: Analogue

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  •  Popularity - 2 watchers, 0.0 new watchers per day, 63 days for sale on eBay. Good amount watching. 0 sold, 1 available.
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