Webvertising: The Ultimate Internet Advertising Guide by SCN Education B.V. (Eng

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Webvertising

by SCN Education B.V.

Adrian Mulder Content Editor Adrian Mulder is an Internet journalist who writes for major business computing magazines. Adrian Mulder Editorial Support Dennis Gaasbeek, Rob Guijt, Richard van Winssen Interior Design: Paulien van Hemmen, Bach.

FORMAT Paperback LANGUAGE English CONDITION Brand New

Publisher Description

'There is no doubt', dr. Kevin Nunley wrote, 'the Internet really is the biggest gold rush of our lifetime. It is unlikely you or I will get another chance as big as this one to earn huge profits anytime in the next 100 years. Someday people will look back and judge us as one of two groups: those who didn't recognize the Internet revolution and missed the greatest chance of our age, and those who smartly made a place for themselves in the new business model that will dominate the future. It is time to get on board. ' Ing. Adrian Mulder Content Editor Adrian Mulder is an Internet journalist who writes for major business computing magazines. He combines a technical background with a vast experience in the computer and business trade magazine industry The Ultimate Internet Advertising Guide Acknowledgements Many people and professionals have contributed directly or indirectly to this book. To name them all would be practically impossible, as there are many. Nevertheless the editors would like to mention a few of those who have made the production of this book possible. Executive Editor for SCN Education BV: Robert Pieter Schotema Publishing Manager: drs. Marieke Kok Marketing Coordinator: Martijn Robert Broersma Content Editor: ing. Adrian Mulder Editorial Support Dennis Gaasbeek, Rob Guijt, Richard van Winssen Interior Design: Paulien van Hemmen, Bach. Also, we would especially like to thank dr. Roland van Stigt for laying a solid foundation for the Hon Guide series to grow on.

Back Cover

It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Author Biography

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

Table of Contents

1: An Introduction to Online Advertising.- Why Internet Advertising?.- Internet Advertising.- It's an Ad, Ad World.- Webvertising in an Accidental Industry.- Advantages and Disadvantages of Advertising on the Web.- BJ Webvertising Marketing Guide.- 2: Online vs Traditional Marketing.- Channel One Banner Advertising Report.- Executive Summary: The State of One to One Online.- Web-based Sales: Defining the Cognitive Buyer.- Interactive Relationship Marketing.- 3: Optimizing an Online Campaign.- How Internet Advertising Works.- It Pays To Advertise. Effects of Business-to-Business Advertising on Decision-Makers: Results of Recent Research.- The Seven Steps to Successful Direct Marketing.- Exploding the WEB CPM Myth.- What Advertising Works?.- Increasing Advertising Effectiveness on the Web.- Justifying the Web for Your Business.- Collection of DrNunley.com Marketing Articles.- 4: Ways to Measure.- Counting "Hits" Not Best Measure Of Web Success.- The Dirty Truth About Click Throughs.- On-Line Advertising Campaign Measurement: How Cached Impressions and Varying Ad Serving Technologies Affect Reporting and Performance.- Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survey.- 5: Tips.- 9 Ways to Write Sure-Selling Ads.- 10 Tips to More Effective Banners.- 6: Webvertising In-Depth.- Designing Catchy, Effective Banner Ads.- The Bigger Picture — Free Vs. Paid Advertising.- Technical White Paper: Advertising on the Web.- Generate and Tracking Response to Promotional E-mail.- Why E-Mail Lists Have Come of Age.

Promotional

The ultimate handbook on online advertising HOTT-Guide - Hands On HOTT Topics

Long Description

'There is no doubt', dr. Kevin Nunley wrote, 'the Internet really is the biggest gold rush of our lifetime. It is unlikely you or I will get another chance as big as this one to earn huge profits anytime in the next 100 years. Someday people will look back and judge us as one of two groups: those who didn't recognize the Internet revolution and missed the greatest chance of our age, and those who smartly made a place for themselves in the new business model that will dominate the future. It is time to get on board. ' Ing. Adrian Mulder Content Editor Adrian Mulder is an Internet journalist who writes for major business computing magazines. He combines a technical background with a vast experience in the computer and business trade magazine industry The Ultimate Internet Advertising Guide Acknowledgements Many people and professionals have contributed directly or indirectly to this book. To name them all would be practically impossible, as there are many. Nevertheless the editors would like to mention a few of those who have made the production of this book possible. Executive Editor for SCN Education BV: Robert Pieter Schotema Publishing Manager: drs. Marieke Kok Marketing Coordinator: Martijn Robert Broersma Content Editor: ing. Adrian Mulder Editorial Support Dennis Gaasbeek, Rob Guijt, Richard van Winssen Interior Design: Paulien van Hemmen, Bach. Also, we would especially like to thank dr. Roland van Stigt for laying a solid foundation for the Hon Guide series to grow on.

Promotional "Headline"

The ultimate handbook on online advertising HOTT-Guide - Hands On HOTT Topics

Feature

The ultimate handbook on online advertising

Description for Sales People

The Internet's ability to act as an efficient channel for advertising has transformed it into a major marketing tool, and yet no one is really sure of how best to utilise the Internet for this purpose. It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit this new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Details ISBN3322867951 Year 2013 ISBN-10 3322867951 ISBN-13 9783322867957 Format Paperback Short Title WEBVERTISING SOFTCOVER REPRINT Language English Media Book DEWEY 620 Subtitle The Ultimate Internet Advertising Guide Country of Publication Germany Translated from German Pages 261 DOI 10.1007/978-3-322-86793-3 Imprint Springer-Verlag Place of Publication Berlin Author SCN Education B.V. Edited by SCN Education B.V. Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Edition Description Softcover reprint of the original 1st ed. 2000 Series XHOTT Guide Alternative 9783528031503 Audience Professional & Vocational Publication Date 2013-05-05 Illustrations X, 261 p.

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  • Condition: New
  • ISBN-13: 9783322867957
  • Book Title: Webvertising
  • ISBN: 9783322867957
  • Publication Year: 2013
  • Type: Textbook
  • Format: Paperback
  • Language: English
  • Publication Name: Webvertising: the Ultimate Internet Advertising Guide
  • Item Height: 244mm
  • Author: Scn Education
  • Publisher: Springer Fachmedien Wiesbaden
  • Item Width: 170mm
  • Subject: Engineering & Technology
  • Item Weight: 537g
  • Number of Pages: 261 Pages

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